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Legal Marketing Manager

Dallas, TX 75201

Posted: 11/03/2025 Employment Type: Direct Hire Industry: Information Technology, Marketing Job Number: 19592 Pay Rate: 150,000

Job Description

Legal Marketing Manager
Our client located in Dallas, Texas is hiring a Legal Marketing Manager. This is an onsite direct hire opportunity.

Company Profile:
Legal Firm with multiple locations.

Legal Marketing Manager Role:
Lead marketing and communications efforts, primarily focused on legal practices.
Develop and execute brand and marketing strategies to drive recognition, demand, and client growth.
Manage marketing collateral, creative assets, and brand guidelines across all channels.
Direct thought leadership and content initiatives, including speeches, articles, and publishing opportunities.
Oversee website content, blogs, e-newsletters, and analytics reporting.
Manage social media programs, particularly LinkedIn and Facebook, including performance analysis.
Design digital and print materials: collateral, legal alerts, presentations, event invites, advertisements, and templates.
Coordinate and execute events aligned with client engagement strategy.
Supervise one direct report, managing projects, growth, and development.
Support client development initiatives as assigned.
Collaborate with MarTech Operations and IT to ensure effective execution of marketing technology systems.
Travel within the state several times per year as needed.

Legal Marketing Manager Background Profile:
8+ years of experience in marketing, communications, journalism, or public relations.
Legal industry experience or comparable services business preferred.
Proven experience leading marketing and brand strategy to build client growth and retention.
Demonstrated results in developing brand recognition for practices and attorneys.
Expertise in marketing campaigns, SEO, paid search tactics, and analytics.
Proficient with MarTech platforms (CRM, email marketing, etc.).
Strong writing skills; AP Style knowledge required.
Skilled in Canva, Figma, Adobe InDesign; basic Adobe Photoshop/Illustrator a plus.
Expert in Microsoft Office (Word, Excel, PowerPoint).
Experience with events management programs; PR or ad agency experience a plus.
Knowledge of AI search tools a plus.
Strong organizational, project management, and time management skills.
Excellent decision-making, problem-solving, and execution abilities.
Professional presence, self-motivated, independent thinker, and reliable under pressure.
Ability to manage competing priorities with attention to detail.

Benefits and Features:
401(k) with 5% company match
Paid parking or transit subsidy
3 weeks vacation plus10 holidays
Paid parental leave
100% company-paid medical, dental, and vision and HSA contributions
Life and accidental death & dismemberment coverage
Short-term and long-term disability fully covered
Identity protection and critical/accidental coverage
Employee Assistance Program (EAP)
Concierge health advocate service

Job Requirements

7–10+ years in marketing, communications, digital marketing, business development, or similar role; flexible for the right candidate. Experience with CRM systems (Salesforce, HubSpot, or equivalent), data management, segmentation, and reporting. Proficiency with MarTech platforms including Vuture, email marketing, CMS tools, analytics dashboards, and digital marketing applications. Experience in brand strategy, content development, digital campaigns, analytics, SEO, and paid search. Strong writing and editing skills; AP Style required

Additional Information

dfwHR is an Equal Opportunity Employer. Candidates must be authorized to work in the United States without sponsorship. The client cannot sponsor any visas.

Disclaimer: Sensitive and personal data will not be requested by dfwHR or its affiliates until a job offer is made and accepted. If you ever doubt the validity of our job postings, we encourage you to call one of our branch locations to verify the status on any job.

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